How Millennials Perceive Beauty?

Millennials, the generation that is now between 25 and 35 years old, is the leading generation when it comes to shopping and beauty trends.

How Millennials Perceive Beauty?

Millennials, the generation that is now between 25 and 35 years old, is the leading generation when it comes to shopping and beauty trends.
August 21, 2023

How Millennials Perceive Beauty?

Millennials, the generation that is now between 25 and 35 years old, is the leading generation when it comes to shopping and beauty trends.
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Who are Millennials?

A young person obsessed with social networks and selfies? A digital nomad who spends the day surfing, meditating, and working at their own pace? An Instagrammer who is always up to date and still lives with her parents? 

Say hi to Millennials Generations, i.e. those who were born between 1981 and 1996 and are considered the future generation of consumers and users since they have built a substantial market with new needs and demands that will transform the way companies think and function.

Each generation has its specific social, cultural, and consumer behaviors. Those born in the 30s and 40s considered smoking a trendy and cool habit, boomers considered having a home and a steady salary as their main and only purpose in life, Millennials are the tech-savvy and finally, the Gen Z are the crystal generation.

Those areas of interest in each generation translate into a new way of shopping and consumption that have a profound impact on emergent companies with innovative necessities. 

Millennials on the market: what are their needs?

Millennials, the generation that is now between 25 and 35 years old, is the leading generation when it comes to shopping and beauty trends. One of the most drastic changes in this period is their use of the internet and technologies.

This new generation became more used to online shopping, in which the shopping experience evolved to a more efficient and comfortable way of buying your clothes or food and user and shipping experience are the stars of the show.

Digital platforms acquired popularity among this group population. Unlike previous generations where people were impacted by advertising media primarily on TV, Millennials need more than a random TV ad for making a purchase decision. Influencers and social media brand ambassadors became the new media capable of recommending in a more familiar and reliable approach, any product they were loving. 

Similarly occurs when Millennials engage with brands. Instead of perceiving them as mere companies providing the end customer with a service, they are looking for a conscious vision for the brand’s part, where the company has a “why”, and follows ethical policies such as vegan formulas, eco-friendly packaging, and safe ingredients.

‘Less is more’ kind of beauty

According to many studies, Millennials are the generation of “self-love” and “being unique”. They have postponed the parenthood phase and the buying a home process to focus on their personal growth and self-reflection.

Part of this self-centered personality involves a more thoughtful self-care routine. Moisturizes, serums, SPF creams, masks, facials, peelings…and many other beauty rituals have resulted in skyrocketing growth in the cosmetic industry.

Furthermore, social media hasn’t helped at all either. With selfies filters and the multiple zoom calls, we likely see our faces more than any other human being, not even your dog. 

Bye surgery; Hello non-invasive treatments

This awareness about appearance and overall looks has started to change aesthetic medicine. In the last couple of years, it seems that the word “surgery” associated with beauty has had a really bad connotation. This new kind of patient is scared of having to go through surgery to change something about their physical aspect. 

As an alternative, they prefer natural but visible results, not too much volume, and minimally-invasive treatments. Besides, the goal of  Millennials is not to break the spell of aging, but to delay and postpone it. Some call it the “pro-aging” era.

However, that doesn’t mean that they are anti-cosmetic procedures, in fact, after the pandemic, the number of minimally invasive procedures has increased. Thanks to the advancements in technologies, cosmetic treatments are now more accessible to those looking for a beauty enhancement, without having to give up on their social life thanks to their minimal downtime.

Trendy cosmetic procedures Millennials love to get

Let’s take a look at the latest and most innovative beauty treatments Millennials patients are getting.

1- Skincare 

Skincare is important no matter the generation you belong to. That being said, it is also true that the view on skin that Millennials have differs from other generations. A strict and daily skincare routine, a wide range of products, and the words easy and quick are not included in this regimen. 

They are known to use a variety of products such as toners, creams, serums, and skin boosters to achieve a healthy-looking effect. What’s more, they demand clear formulas with transparent information regarding their manufacturing process and eco-friendly materials.

2- Botulinum toxin 

This is a purified botulinum protein that once injected into the skin, weakens the muscle preventing it from doing facial movements. This product is targeted at patients who want to reduce or prevent their wrinkles and achieve a more youthful look. The age of antiaging is over for millennials who, instead, want to treat wrinkles before they appear so that the aging process can’t be delayed a bit more. 

Their goal is not to freeze the whole face and not be able to smile or frown the brows, but to add a few tweaks to make sure that they don’t have to correct them with more expensive and invasive procedures later on. Better safe than sorry.

3- Laser Hair Treatments

Due to a desire of looking fresh and Instagram-ready, both women and men have been opting for treatments such as laser hair removal to get rid of unwanted hair on their bodies and face. Bear in mind you will need more than one session to start noticing results, but thanks to the development of these devices, the laser hair removal treatment is more affordable than it was before.

4- Microneedling

Treatments involving needles probably don’t sound too appealing to most people. However, when you find out the benefits of it, you will change your mind about needles. Microneedling is a minimally invasive dermatological procedure in which multiple micro punctures are made in the skin with a device that contains microneedles and controls the depth of these small incisions. These small wounds caused by the needles stimulate the elastin and collagen production which helps you have a younger look.  This beauty procedure is ideal for those who are still fighting against acne, scarring, or fine lines and wrinkles.

5- Dermal Fillers

Unless you live under a rock, you have probably heard of hyaluronic acid fillers. Maybe you are not too familiar with its actual benefits to the skin, but you can recognize the lip filler obsession trend created by Kylie Jenner. 

Hyaluronic acid dermal fillers are injected into certain areas of the face and body to attract and absorb water and therefore obtain more volume, hydration, and plumpness in that desired area.  

They also help with fine lines and wrinkles as they act as a filling effect reducing and eliminating their appearance. They are a minimally invasive procedure that requires no downtime and their effects aren’t permanent.

By enhancing facial contouring and rejuvenating the face in a quick way and with immediate results, there is no doubt why Millennials are choosing this kind of treatment.

Genefill fillers are targeted at Millennials who are willing to shape and enhance their unique features while achieving natural and subtle results that will improve their self-confidence.

Whether you want to achieve bigger lips, give structure to your face, rejuvenate your skin or improve elastin and collagen production, Genefill has a range of face fillers tailored to your needs that get your face prepped and ready for you to shine.

Also, Genefill has an innovative product, Genefill DX, that combines hyaluronic acid with dextranomer, a key ingredient responsible for elastin and collagen production which will help you improve your skin texture and achieve a radiant complexion.

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Do you know dermal fillers are also ideal for body contouring? If you want to achieve a toned and lifted butt, augment your calves, or correct the hip dips, Genefill body fillers are the best solution for that. As we mentioned before with the wrinkles,  they act as a filling effect and can be a perfect option for combatting cellulite.

If you want to know more about the different uses of Genefill Hyaluronic Acid Fillers, you can take a look at our Q&A regarding HA fillers.

Please, we highly recommend you do your research before going through any beauty treatment. Consult your expert and ensure your treatment is always tailored to your needs. If you need help finding the right specialist, contact us and we will help you along this process.

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